One of the big things we all talk about on the book market groups is the question of how to improve the market for your book in advance of it’s release date. Here’s how I plan to do it!
With my new non-fiction Civil War book, “Rough Enough” covering almost 20 years of Richard Clow’s life during and after the Civil War, I have decided to send out a number of Galley Proof copies (in the neighborhood of 300) to magazine and newspaper journalists, college professors, other CW authors, Amazon.com reviewers, CW parks and museums and persons who already have a high profile in the Civil War and early frontier book writing community. My hope is that these persons will review the book in their particular fashion in the months after the actual official release date on March 1, 2013. These comments and articles will then generate blurbs for the cover of the book and further media coverage such as speaking engagements, radio interviews and TV appearances…. The sky’s the limit!
In addition to these initial Galley Proof copies, in the next 2 – 3 months I will also be giving away a few signed copies of the book to persons who have already assisted me in my writing endeavor, editors with whom I have already corresponded and several famous persons who have shown a special interest in the Civil War and the post CW era. The interest generated by these persons will act to build more force to my release date.
Finally, following the release date of the book, I will be mailing other copies of the book to specific other persons who will then hopefully help keep the book moving by their input on into the future.
It would be very interesting to know how other authors have done their planning on this important portion of the book marketing process. Take a look at my link to the book cover synopsis at the Publisher Direct Bookstore under “Coming Books”. The link is: