The other day I was bragging to a friend about how mailing out the several hundred media copies of my new book, Rough Enough was only costing me $2.47 a book (now $2.53 with the new rates). Pretty good when you consider that regular post costs almost a dollar more. Since I was emailing all the publisher information to each newspaper, magazine, etc. for free, it sounds pretty good to save 900 dollars on getting out the review copies.
Oops! Nobody informed me about what happens if your book gets sent back for having the wrong address! “That will be another $2.53 in postage due please! The book or media rate only pays for the outgoing postage,”
So those addresses better be CORRECT! Because that book has now cost you $5.06 cents and it hasn’t gone anywhere. (Well that’s not really true, a few of them went clear across the USA and back….You should see what those sorting machines do to your book envelopes (purchase “Kevlar” ones)!
So the next day as I waltz in with the correct address. You guessed it, $2.53 again please to mail it out once more. Now we have a total of $7.59 invested in mailing, not counting the envelopes, return address labels and gasoline to run the thing back and forth three times. Hmmm…. How long does this take to eat into your savings? Well, for the moment, I’m figuring that I won’t get back that many, so I’ll be ok, but very quickly you can see how 10 books which might have cost $25 and change can go to a cool $75.90. I don’t want to think about how I’d feel if 100 came back.
Carry on, just around the corner is that great review from ….. who’s endorsement will ensure my six to eight figure return on the five I’ve already put out there!>))
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