Following the PR trail of “Rough Enough”

  A book is like a small business start-up when it comes to having inventory to give away, sell, or send out to a wide range of reviewers.  Unless you are a well known author already, you are very likely going to have to invest in Galley Proof and early release copies of the book with your own money.  This can seem like a big expense, but in reality it’s no different than having to purchase materials to build a house or manufacture a batch of quilts. The expectation is that the PR buzz that is made with the early copies and reviews from the galley proofs will drive sales to the point that the book and the author can then become a known entity and further drive sales through presentations, expert advice and appearances….. (The sky’s the limit). So putting down $5,000 to $10,000 for those advanced copies is a gamble, yet it is also a statement of your commitment to the promotion, hard work, time and energy that will be necessary to make your book a success.  Keep your records straight on all of these transactions with proper receipts and evidence of communications with your editors and the PR manager of the book company so that everything ordered can be traced in the event that something is mistakenly held up or lost in the mail. If you have an accountant doing your taxes or an agent helping you with your book, keep them informed and make sure you follow any advice they give you for your records and security of money transactions. Check out coming books at Publisher Direct Store for “Rough Enough” and other new books!

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